JINYU Tire Group
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Company Culture

_Common benefit is above all
HOME-ABOUT JINYU-Company Culture
  • Enterprise Mission
    Concentrate on rubber tire technology and service development and application; Commit ourselves to providing customers the best value and experience.

    Jinyu focuses on the development and application of rubber tire technology and services. By providing high-quality rubber tire products and services, it helps customers to obtain a safe, comfortable and fast driving experience, makes human actions safer and freer, and makes the organization's production activities more efficient.

  • Enterprise Vision
    To be the best tire supplier, trusted globally and able to provide the best value and experience to customers and end-users.

    JINYU is committed to becoming the most trusted and creative business partner in the world, providing end users with the most cost -effective products and the best and most convenient services.

  • Core Value
    Common benefit is above all

    " Common interests above all else. " refers to try our best to maximize the common interests of stakeholders such as consumers, distributors, suppliers, employees, shareholders, communities, governments, enterprises, etc.

    Jinyu has the responsibility to give back to the society. Her achievements are the result and premise of her contributions to the society.

    Jinyu adheres to the win-win and multi-win cooperation concept of sharing interests and risks with partners.

    Jinyu regards customers as the most intimate partners and provides them with the most cost-effective products, the most thoughtful and satisfactory service at any time.

    The shareholders of Jinyu are her investors. Maximizing the interests of shareholders is the eternal goal of Jinyu. The shareholders and Jinyu are a community of common interests.

    Employees are the wealth of Jinyu. At the same time, Jinyu is the platform for all Jinyu people to survive and develop.

    In addition, creating value and sharing value is the mission of enterprises and individuals to society, and a concrete manifestation of the core values of the enterprise "common interests are above everything else". The only reason for the existence of a company is because it can create value for the society. The only reason for the existence of every job and every position in the company is because of the value created though them. Finally, the development and win-win among stakeholders will be realized by sharing the value.

    Jinyu’s concept of "common interests" is a win-win point for customers, distributors, suppliers, employees, shareholders, communities, governments and enterprises. And this is also the work direction of Jinyu people in the past, at present and in the future. Common interests are "higher" than everything else, because only common interests are the most important thing and our goal, because everything we do is done on the basis of common interests.

    Jinyu emphasizes that any action conducive to the realization of common interests should be encouraged and supported, any action contrary to the realization of common interests should be opposed and restricted.

Jinyu focuses on the development and application of rubber tire technology and services. By providing high-quality rubber tire products and services, it helps customers to obtain a safe, comfortable and fast driving experience, makes human actions safer and freer, and makes the organization's production activities more efficient.

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JINYU is committed to becoming the most trusted and creative business partner in the world, providing end users with the most cost -effective products and the best and most convenient services.

" Common interests above all else. " refers to try our best to maximize the common interests of stakeholders such as consumers, distributors, suppliers, employees, shareholders, communities, governments, enterprises, etc.

Jinyu has the responsibility to give back to the society. Her achievements are the result and premise of her contributions to the society.

Jinyu adheres to the win-win and multi-win cooperation concept of sharing interests and risks with partners.

Jinyu regards customers as the most intimate partners and provides them with the most cost-effective products, the most thoughtful and satisfactory service at any time.

The shareholders of Jinyu are her investors. Maximizing the interests of shareholders is the eternal goal of Jinyu. The shareholders and Jinyu are a community of common interests.

Employees are the wealth of Jinyu. At the same time, Jinyu is the platform for all Jinyu people to survive and develop.

In addition, creating value and sharing value is the mission of enterprises and individuals to society, and a concrete manifestation of the core values of the enterprise "common interests are above everything else". The only reason for the existence of a company is because it can create value for the society. The only reason for the existence of every job and every position in the company is because of the value created though them. Finally, the development and win-win among stakeholders will be realized by sharing the value.

Jinyu’s concept of "common interests" is a win-win point for customers, distributors, suppliers, employees, shareholders, communities, governments and enterprises. And this is also the work direction of Jinyu people in the past, at present and in the future. Common interests are "higher" than everything else, because only common interests are the most important thing and our goal, because everything we do is done on the basis of common interests.

Jinyu emphasizes that any action conducive to the realization of common interests should be encouraged and supported, any action contrary to the realization of common interests should be opposed and restricted.

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  • Competitive strategy

    Quality, Service and Efficiency is the core value that will allow us to win over our competition.

    In order to achieve its vision and goals, JINYU does not take purely differentiated or focused strategies, and will not compete with low price and bad quality narrowly. In the future, only real valuable companies will be recognized and stand out. To this end, we will adopt the "high -quality competition strategy with quality and efficiency as the core" to have a comprehensive cost advantage and high -performance product that is more leading than competitors as a basis, take a flexible and efficient competitive strategy for the target markets, provide customers with "cost -effective" products and services, thereby bring more value to customers, generating higher attractiveness and market share, and eventually stand out in competition.

  • Business philosophy

    Customers first, quality paramount, be people-oriented, stay committed, strive for excellence and win.

    The pursuit of Common interests requires us to adhere to the people-oriented, while value competition strategy requires us to establish customer concept, adhere to the customer first. Keeping promises is the basis for maintaining good relations between individuals and others, organizations and other organizations. It is the soul of enterprise operation and development, the basic cultivation of people and the foundation of how to conduct oneself in the world. It is also the basis for the company to select and evaluate employees. In addition, corresponding to the core of "quality" in the value competition strategy, we put forward "quality first" based on our reality, gradually improve the quality system, strengthen quality control, in order to really improve the quality of our products. All these condensed into four words: excellence and win-win. In this way, it constitutes a complete logic: customers first, quality paramount, be people-oriented, stay committed, strive for excellence and win.

  • Work style

    Fast reaction , Immediate action , done well in the very beginning

    This is the reflection of the core of "efficiency" in the value competition strategy at the theoretical level, we hope all staff of JINYU have the customer concept, understand customer needs proactively, quickly response and take immediate action according to customer's needs and opinions. Strengthen the daily practice, be able to do things right once.

  • Management objectives

    process, standardization, information, digital, professional, simplification.

    We hope to sort out all kinds of business and management processes in a hierarchical manner according to the pattern of internal value chain, in order to straighten out the relationship, clarify responsibilities, achieve governance, and then rely on the software system to support process management and the implementation of key processes.
    We hope to develop all kinds of systems, standards and norms for all kinds of processes, establish the basis of standardization, realize the stable operation of work quality and efficiency, and then implement knowledge management.
    We hope to rely on the informatization strategy to support standardization, establish a convenient and safe enterprise management information platform that supports remote office, information management, knowledge sharing, excellent management and scientific decision-making.
    We hope to implement digital (quantitative) management based on comprehensive budget management and performance management, change the language management, and promote measurable and evaluable work.
    We hope to implement competency evaluation and targeted training to enhance the professionalism of key employees.
    In addition, we hope that the above goals and practices and the development and scale expansion of our organization will not affect the vitality of JINYU and reduce the efficiency of JINYU. Therefore, we emphasize the simplification, including the simplification of relations and management. Simplicity is wisdom, simplicity is level, I hope in work, we can recognize the essence, straight to the subject, straight forward, concise and efficient.

  • Quality Policy

    Full participation by the entire team, continuous improvement in all we do, dedicated to providing customers with excellent products and superior services.

    Staff at all levels of the group should participate in the quality management activities, jointly participate in, fulfill the responsibility, establish the quality awareness of all staff; In the face of changes in the market and within the group, we use reasonable and efficient tools and meticulous and rigorous working methods, and make decisions based on facts to continuously innovate and improve. Comprehensively, deeply and accurately grasp customer needs, and accurately transform, improve service functions and service means, to provide customers with a full range of services, improve product cost performance, support market expansion, protect profits, and achieve sustainable development.

  • Safety concept

    Safety and risk prevention is the premise of all work.

    Safety concept is the most basic moral standard and thought of JINYU people. We believe that the safety concept is not a simple slogan, but the core element of the group's safety culture management, which should be observed and practiced by every employee.

  • HR principle

    appoint people on their merit

    Employees are the biggest wealth of the company, only the growth of employees, the enterprise can continue to develop and grow, so we not only to provide employees with a job, but also to provide a platform for self-development, on this platform, employees can show their own ability and realize self-value; we think that help employees growth is the responsible for the employee's biggest, is also the most important responsibility of enterprises, only employees become better and more successful, in order to create a better life, in order to make greater contribution for the enterprise and society, so we need to make every employee more outstanding, let every employee's value can be respected and reflected.
The team spirit of JINYU
In JINYU, we must have our own corporate rules, common business philosophy, and common pursuit of value goals. At the same time, there must be a common management philosophy and a common management language in order to have a common behavior for achieving
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Company Introduction
JINYU Tire Group Co.,LTD. founded in 1995, is an enterprise specialized in tire development and manufacture. With total assets of over 5.5 billions RMB, JINYU Tire Group Co. LTD has advanced tire producing, developing and testing machines and professional techniques, management teams and complemented quality warranty systems. With a production capacity of all steel radial tires of 6 million pcs/year, the products have been distributed widely throughout the Peoples' Republic of China as well as other 100 oversea countries and regions.
Company Culture
Jinyu firmly adheres to the enterprise spirit, “Common benefit is above all” and the company’s target of “Providing the customers with excellent quality products and a high level of service.
History
The company always regards quality as the survival way of the enterprise, devote to technology research and development. It has invested hundreds of millions of RMB to establish an advanced technology research and development center, and has established an efficient and high-quality product research and development team, forming a market research, product planning...
Honor
The products have been certified by CCC, ISO/TS16949, DOT, ECE, INMETRO and other applicable standards required by particular countries. Also the laboratory of the company has passed the CNAS approval. The technical center of the company is awarded “Provincial Grade Technology Center”. The brand "JINYU" won the "Shandong brand-name products”. The brand "GOLDEN ROAD " is granted a famous trademark of Shandong. "JINYU" brand is identified as "SHANDONG FAMOUS BRAND", "JINYU" BRAND tyre is granted "SHANDONG FAMOUS PRODUCT" title. The company is also regarded as national creditable enterprise, the most powerful 500 national informatization company, China  imported & exported creditable enterprises, China petroleum and chemical industry "top 100" export enterprise, province-level high-tech enterprise, Provincial best corporate citizenship ,Provincial Banking Best Credit Faithful Customers, key customer of CCB&ICBC, core customer of international trade financing, the world "top 75" tire enterprise.